Media planning & buying
Channel strategy, rate negotiation and placement across search, social, programmatic, streaming and out-of-home.
- Annual and quarterly media plans
- Direct publisher negotiations
- Budget pacing and forecast models
Independent media advisory · Denver, Colorado
Media that earns its keep.
Apex Media Advisory Ltd is an independent advertising agency. We plan, buy and optimize paid media for brands that want every dollar tied to a measurable outcome.
- No media rebates, ever
- You own your ad accounts
- Senior team, no juniors
Paid media performance
Live
Blended ROAS
3.4×
+38%
Cost / acquisition
$41
−28%
Spend managed
$240M
since 2016
Reporting cadence · Weekly
Accounts owned by · You
$240M+
Media spend managed
60+
Markets activated
14 yrs
Average team experience
3.4×
Median blended ROAS
What we do
Full-funnel media, run like a P&L
One team covers strategy, activation and measurement. No hand-offs between agencies, no black boxes.
Paid search & shopping
Google, Microsoft and Amazon campaigns built around margin, not just clicks or impressions.
- Search, Performance Max and Shopping
- Feed optimization and structuring
- Query mining and negative sculpting
Paid social & creators
Meta, TikTok, LinkedIn, YouTube and Pinterest, plus vetted creator partnerships with real usage rights.
- Prospecting and retention structures
- Creator sourcing and contracts
- Whitelisting and paid amplification
Programmatic, CTV & audio
Brand-safe display, video, connected TV and streaming audio bought with transparent CPMs.
- DSP setup and curation
- CTV, OTT and podcast placements
- Brand safety and fraud filtering
Measurement & analytics
Server-side tagging, cleanroom data, incrementality testing and dashboards your finance team will trust.
- GA4, GTM and offline conversion import
- Geo-lift and holdout experiments
- Looker Studio executive dashboards
Creative & ad testing
Ad production and a structured testing roadmap so creative decisions are made with data.
- Static, video and UGC production
- Hook, offer and message testing
- Landing page CRO experiments
Why independent
We are paid to be on your side of the table
Most agencies quietly earn volume bonuses from platforms. We do not accept rebates or kickbacks. Our compensation is disclosed in the contract and our recommendations follow the numbers.
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Zero media rebatesEvery discount and bonus credit is passed through to you, documented line by line.
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You own the accountsAd accounts, pixels and data stay in your name. Leaving never means losing history.
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Transparent feesFlat retainer or percentage of spend — your choice, stated up front with no hidden markups.
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Senior people on the workThe strategist you meet in the pitch is the one running your account every week.
Typical budget allocation
Illustrative mix for a $75k/month ecommerce advertiser after audit.
Paid search & shopping32%
Paid social & creators28%
Programmatic & CTV22%
Retention & lifecycle18%
How we work
A clear path from audit to scale
Five stages, typically two weeks from kickoff to first live test.
Audit
We review accounts, tracking, margins and past performance to find wasted spend.
Plan
Channel mix, forecast and budget scenarios built on your unit economics.
Build
Tracking, structures and creative go live with QA checklists on every campaign.
Optimize
Weekly budget shifts, creative rotation and experiment cadence against target CPA.
Scale
Quarterly business reviews, incrementality testing and new channel expansion.
Sectors
Teams we work with every day
Regulated, seasonal and high-consideration categories included.
Ecommerce & DTC
B2B & SaaS
Healthcare & wellness
Travel & hospitality
Financial services
Education & nonprofit
Insights
Notes from the trading desk
Practical writing on measurement, channel mix and buying discipline.
Benchmark
The 2026 media mix benchmark
Where CPMs moved, which channels held efficiency, and what we changed as a result.
Request the report →Measurement
Incrementality without a data science team
A step-by-step geo-holdout framework that any growth team can run in 30 days.
Request the report →Playbook
Connected TV buying playbook
How to test streaming video on a performance budget without guessing at attribution.
Request the report →
Results
What clients say
“They rebuilt our tracking, cut 22% of wasted spend in the first month and still grew revenue. First agency that showed us the math.”
MKMarketing DirectorDTC apparel brand · Colorado
“We needed a partner who could talk to our CFO. Apex built a forecast model we actually use in board meetings.”
RSVP GrowthB2B SaaS platform · Denver
FAQ
Questions we get asked first
How are you compensated?
A flat monthly retainer or an agreed percentage of managed spend. We take no rebates, volume bonuses or platform incentives, and the fee is written into the contract.
Do we keep ownership of our ad accounts and data?
Yes. Accounts, pixels, audiences and historical data are created under your organization. If we part ways, everything stays with you.
What is the minimum budget you work with?
Most engagements start at $25,000 per month in media spend. Below that we usually recommend an advisory-only arrangement.
How long before we see results?
Tracking and structural fixes land in the first 2–4 weeks. Meaningful efficiency gains typically show within one to two quarters.
Can you work alongside our in-house team?
Often. We can run execution, provide advisory oversight, or build the measurement layer your team operates day to day.
Let's look at your media mix
A 30-minute audit call, no pitch deck, no obligation.
Contact
Tell us what you are trying to grow
We reply to every enquiry within one business day.
Office
1600 Wewatta Street, Suite 210
Denver, CO 80202
United StatesPlaceholder
Phone
+1 (303) 555-0142Placeholder
Hours
Monday – Friday, 9:00 – 18:00 Mountain Time
Entity
Apex Media Advisory Ltd — a Colorado limited company.